MARCH 29, 2008 8:00-9:00pm IS EARTH HOUR

Earth Hour will take place throughout the Philippines from 8 to 9 in the evening on Saturday, 29 March 2008.

Launched in Australia on the 31st of March 2007, Earth Hour moved 2.2 million people and 2100 businesses in Sydney to turn off their lights for one hour. This massive collective effort reduced the city's energy consumption by 10.2% for one hour. With Sydney icons like the Harbour Bridge and Opera House turning their lights off and unique events such as weddings by candlelight, the world took notice. Inspired by the collective effort of millions of Sydneysiders, many major global cities are joining Earth Hour in 2008, turning a symbolic event into a global movement.

YOUR participation will go a long way in spreading the message that we, as individual droplets working collectively – can create an impetus far more powerful than the mightiest of rivers. For more information, log on to the WWF Earth Hour page at: http://www.earthhour.org/

On March 29, 2008, from 8:00pm to 9:00pm, the entire stretch of Roxas Boulevard which spans three (3) cities will join the rest of the world for Earth Hour-- an event that will create awareness on climate change and prove that people around the world working together can make a difference in the growing fight against global warming.

The Cultural Center of the Philippines’ fountain area will provide the backdrop for a countdown event where Philippine Earth Hour Ambassadors will come together with local press for a symbolic “switch off”.

Even SM Mall of Asia, the world’s third largest mall, will shut down their lights for Earth Hour. In fact, all of the SM Supermalls nationwide will be participating in Earth Hour. Makati will be participating as well and lights will go down in the metro’s Central Business District and all Barangays. Ayala malls and all Ayala owned and maintained buildings will be shutting down their lights too.